Lila Delman Real Estate presents cutting edge technology program at Christie's Global Annual Conference
Phillips Communications, Press Release
Geer Messinger (right)and a panel of experts in cutting edge technology, watch the Lila Delman Presentation
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Company Owners and Principals from the Leading International Affiliate Network Focus on Cross-Border Marketing, Best Business Strategies and Cutting Edge Technology
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"Leadership Strategies for Changing Markets," was the topic at Christies Great Estates annual meeting held in Southampton, Bermuda, from October 15-17, a forum attended by international representatives from more than 20 countries.
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Geer Messinger, Director of Business Management for Lila Delman, presented an informative presentation on cutting edge technologies, illustrating the technological advances and marketing effectiveness of the firm's website, www.LilaDelman.com. Also attending were Melanie Delman, President of the firm, Tom Denniston and Robin Nicholson.
Ileana van der Linde, co-author of the World Wealth Report which is sponsored by Capgemini and Merrill Lynch, delivered the keynote address. For 12 years, the World Wealth Report has been the definitive source in tracking global shifts of wealth concentration, predicting new pockets of emerging wealth, and isolating where the truly wealthy choose to invest and spend.
The agenda included expert presentations on techniques for building an international client base, proven business strategies to prepare for a changing market, and internet marketing solutions to take full advantage of the rapidly evolving on-line technologies. Mitsubishi Real Estate Services Co., Ltd. was also introduced as the first Asian brokerage in the Christie's Great Estates global network.
Ms. Messinger's presentation focused on traffic generation through the construction and content of the firm's website, along with using such internet tools as blogs, social networking, web cams, mapping, online portfolios, and the use of digital magazines. These technological advances are part of the construction of the Lila Delman site, known for its live beach cams, which generate 11,000 clicks in the summer, and 6,000 in the in the winter. Earlier this year, the site introduced the entertaining Lila's blog, and their customized online digital magazine.
"The 2008 conference was a rich source of important market information and an invaluable opportunity to strengthen both national an international relationships within the network, " says Melanie Delman. "The exchange of ideas was invigorating. It provided a competitive edge to further strengthen our company's position in the specialized market."
Lila Delman Real Estate specializes in coastal as well as luxury properties in Rhode Island, and is the exclusive Christie's affiliate for Newport, Narragansett, and Jamestown. Admittance to the Christie's Great Estates global network is by invitation-only to brokerages with a demonstrated experience in high-value real estate.
Phillips Communications, Press Release
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